AVERY'S WEBSITE FOR PRODUCT MANAGEMENT
Hi there! I'm Avery LI.
I am a product manager with 3+ years of experience in launching digital products from 0 to millions of users in EdTech industry. I have a bachelor's degree in marketing and MBA from Schulich Business School.
During my time in one of the biggest EdTech unicorns, I launched 10 new features in 6 months to optimize customer experience within App and enrich a referral program. This implementation acquired 0.5 million users, with 30% cost reduction.
I also led an end-to-end AI product project. This project developed a measurable and scalable process for learning English based on AI interaction. This App was used by over 1.5 million users and ranked top1 under K12 learning category in App store for over 1 year.
With excellent customer empathy and passion for technology, I believe I can create great and cutting-edge products to solve customers' pain points and drive business growth.
EDUCATIONAL & PROFESSIONAL TIMELINE
2018-2019
Associate Product Manager
TAL Education Group
(The Largest K-12 Education Company in China)
Beijing, China
2014-2018
Bachelor's Graduation
Wuhan University
(TOP10 in China)
Central China
Normal University
Business Administration
(Marketing Stream)
English Literature
2019-2021
Product Manager
Yuanfudao EdTech Corporate
(The Largest EdTech unicorn in China)
Beijing, China
2023-Present
Product Manager & Business Owner
HiPuppy.ca
(DTC E-commerce Platform)
Toronto Canada
2021-2023
Master's Degree
MBA
Schulich School of Business
Toronto Canada
TOP MOST ACCOMPLISHMENTS
IDEATION
TOP CONTRIBUTIONS:
-
Conducted voice-of-customer survey & interviews
-
Aligned with cross-functional teams and led a product backlog
-
Conducted market research on trends & competitor's products
-
Defined key performance metrics for products
-
Wrote PRD & user story
RESULTS:
-
Identified pain points in customer journey
-
Defined key stakeholders & expectation mapping
-
Prioritized the needs & scopes
-
Defined the roadmap and timeline
LAUNCH
TOP CONTRIBUTIONS:
-
Created and aligned go-to-market strategy
-
Provided product training and support to sales
-
Designed the user acquisition model with marketing teams
-
Gathered on-going feedback from operation team and use data to drive improvement
RESULTS:
-
Builded pricing strategy and marketing message
-
Acquired 0.5 million users in 6 months
-
30+ product enhancement, enhancing user retention rate by 5%
MVP
TOP CONTRIBUTIONS:
-
Worked with engineering team & design team to build MVP
-
Executed A/B test & corrected feedbacks
-
Applied design thinking model & Agile methodology
RESULTS:
-
Resulted 2 MVPs:
-The MVP for a referral program cut down user acquisition cost by 17%
-The MVP for DTC channels achieved 5% increase of conversion rate
-
Identified bottlenecks for a seamless user experience, enhancing user activity by 10%
IMPACT
-
Helped over 1 million users within 300 cities in China get access to high-quality online courses
-
Builded a learning App ranking no.1 in App store under e-learning category
-
First time AI interaction was adopted massively for English-learning
